This is Samsung's 2025 foldable phone strategy

Samsung revealed its 2025 foldable phone strategy during its Q4 2024 earnings call.

The South Korean company confirmed that new foldable devices are slated to launch in the second half of the year with "improved form factors, durability, and a diversified lineup to broaden the customer base". 

While Samsung has enhanced the durability of the Galaxy Z Fold6 and the Galaxy Z Flip6 with IP48 water and dust resistance and upgraded hinges, their form factors pale in comparison with the competition. 

Rumours indicate that Samsung will be making the Galaxy Z Fold7 and Galaxy Z Flip7 thinner. The Galaxy Z Fold7 is said to be thinner than the 10.6mm Galaxy Z Fold Special Edition and could lose support for the S Pen. 

The more interesting takeaway is the move towards a diversified lineup to reach more customers. A Samsung spokesperson shared in 2023 that the company does not plan to release "foldable phones that are priced in the midrange".

That said, it looks like Samsung could launch a midrange and an ultra-premium model this year, and recent reports appear to back up this possibility. A Galaxy Z Flip FE and a triple-folding phone are said to be in the pipeline. 

The Galaxy Z Flip FE is tipped to come with an older processor, less memory, less storage, and less powerful camera hardware.

The triple-folding phone, which is widely believed to be Samsung's answer to the Huawei Mate XT, is rumoured to have a screen size of 9.9 to 10 inches and will be more durable than the Mate XT.

To sum it up, Samsung is expected to release four new foldable phones this year which is a break from past years when it released two foldable phones each year. Is it a little too late for Samsung to reclaim lost ground? We shall see.

Source: @Jukanlosreve via Android Police

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